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Customer Data Management, 1959 Edition: The Forgotten Beginning of Personalization

Oct 21, 2025 · 3 min read

#customer-data #personalization #marketing-history #crm #data-strategy

Customer Data Management, 1959 Edition: The Forgotten Beginning of Personalization

“An electronic computer and a religious mission are not very closely associated in most people’s minds”. This is how “The...
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